Popcomms CMS experience builder
As the Head of Product Design at Popcomms, I led the end-to-end design and development of a brand-new content management system (CMS) and experience builder from the ground up. My goal was to create a powerful, flexible, and intuitive platform tailored to the needs of enterprise sales and marketing teams — enabling them to structure content intelligently, manage it at scale, and dynamically power Popcomms’ interactive sales experiences.
I defined the product vision, content architecture, and modular experience framework, ensuring the platform balanced usability with enterprise-grade governance and scalability. The result was a system that empowers non-technical teams to create personalised, high-impact digital experiences without relying on heavy development cycles — transforming how content is created, managed, and delivered across the Popcomms ecosystem.
Sign in
Users/List view
Users/Grid view
New user
User groups/Grid view
User group/List view
New group
Media assets
Media upload
Experiences“The Popcomms CMS has completely transformed how our sales and marketing teams operate. It’s intuitive enough for non-technical users, yet powerful enough to manage complex content structures. We’re now able to deliver personalised experiences faster than ever.”
– Showpad, Chief Executive Officer